Choice Model

Choice-Based Conjoint Study Tool

Build a choice-based conjoint study, share respondent links and explore feature trade-offs with aggregate results, group filters and CSV exports.

Open Choice Model

When to use Choice Model

Choice Model is a choice-based conjoint tool for exploring preferences when people cannot have every option. Define product attributes and levels, generate choice tasks and share respondent links. Explore aggregate results and respondent groups to understand the trade-offs between tested features. This is an exploratory pooled model; it does not provide significance tests or predict sales.

  • Product preferences
  • Feature combinations
  • Competing priorities

How to get started

  1. Define your attributes and levels, then preview the choice tasks.
  2. Publish the study, save its private management link and share respondent links.
  3. Review completed responses, explore group filters and download results.

An example to try

“Which combination of product features would you choose?”

Move from asking what sounds appealing to exploring what people would choose.

Compare Choice Model with the other research and group tools.